Email Marketing

Email marketing is direct marketing of a people who are engaged in commerce or a commercial , business message to a wide group of people using mail. In a board sense, each and every email sent by a user to a current customer will be considered as email marketing. It usually includes using email to send as ads. Email marketing is know ranked as Number 1. marketing and the most effective marketing platform,which is know competing other medium like: social media, SEO, and affiliate marketing.

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Email marketing is a valuable and inexpensive way for small-business owners to promote brand awareness. It allows them to reach out to past customers, introduce themselves to future ones and provide people with special offers. Email marketing also provides an opportunity to build a solid relationship with a customer. Generating effective content is only one piece of the puzzle – there are things you should and shouldn’t do when interacting with people via email. It’s important to send people emails that are relevant to them, and great care should be taken to avoid spamming. Creating and maintaining solid email lists will help you with these goals. Keeping these things in mind can help you create successful email marketing campaigns.

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METHOD 1 : Creating Email Lists

Build your email list.

The three most important groups to market to via email are your current customers, past customers, and prospective customers. Use a spreadsheet to create a database of their names and email addresses. If you don’t already have the email addresses, you’ll need to start collecting them. To build your list, use your website, storefront, front desk, and every phone call to request your visitor’s email address.

  • Keep a clipboard at the front desk or storefront of your business for people to sign up for your email list.
  • Entice them into signing up by offering discount coupons and other advantages that will only be sent via email. Make it relevant to what they are currently doing. Are they reading a long how-to guide? Then offer a summarized actionable checklist in exchange for their email.
  • All you need is their name and email address to get started. Don’t ask for too much information at this point.

    Promise privacy

    Many people will be reluctant to sign up for an email list unless you assure them you will keep their email addresses and personal information private. This should be promised upfront. Along with the initial promise, you should develop a privacy statement that will be included at the bottom of every email you send out. This statement should be brief and to the point.

    • Privacy statements should state that your company will never give out email addresses to third parties and will only be used for the purposes of marketing your company’s products and services.
    • It should also be mentioned that the email content is confidential and intended only for the individual named.
    • Also state that if the email has been received in error, the recipient should notify the company so that their email can be deleted from the email list.
    • Example: Your privacy is important to us. We will not disclose your personal information to any third party unless you have given us consent or we are required to do so by law. If you do not wish to receive communication from this company, you can opt out by replying to this email and notifying us.
    • Create different email lists.

    • Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting.

      • Keeping separate lists also helps you to prevent spamming them with irrelevant content, which reflects poorly on your company.
      • It’s important to build relationships with your recipients through email marketing. Targeted lists with relevant content will help you do that.


Method 2 : Generating Effective Content

Have clear and specific goals in mind.

Remember the acronym “AIDA” as you compose the message – Attention, Interest, Desire, Action.Your subject line needs to get their “attention” so that they’ll open the email. Once they’ve opened it, spark their “interest” so they’ll want to continue reading it. Create “desire” by providing them with a motivating offer. Finally, they need to be moved to “action” – which can be clicking on a link, calling your business, buying something from your website, and so on.
  • For example, a dance class instructor who teaches couples could effectively market via email by offering a promotion for a free one hour introductory class. This offer would create desire, which could be further solidified by including a positive testimonial from a current student.
  • Since the primary targets are couples, a subject line like, “Do you want to take your relationship to the next level?” would be an effective way to get the attention of a prospect

Write an effective subject line.

Always remember the risk of being flagged as spam. A good subject line can diminish that possibility. It’s best to write a subject line of less than 40 characters. 20 to 30 is probably optimal.

  • Tell your recipients what’s new in terms of products, services and relevant business information.
  • Using the words “how to” is a great way to get your email opened; connect your solution to the recipients’ needs.
  • Make a compelling offer that will interest the recipient. Offers are usually discounts or special pricing.
  • For example, a good subject line that a POS software company could use when marketing to restaurant owners would be, “Our new security feature will eliminate internal theft” or “How to eliminate internal theft.”
  • Provide interesting content.

  •  Avoid obvious sales pitches. Instead of immediately pitching your product, make the email about your readers. Instead of long-winded descriptions of your products and all the amazing services you provide, write about problems that might be afflicting your readers, then introduce solutions that include your products and services.
    • Just as the subject line should prompt them to open the email, your intro needs to do one thing – get them to read the rest of the email.
    • To capture interest, try telling a story, building mystery, and/or including a relevant and compelling image in the email body.
    • For example, instead of announcing a new feature by describing it in technological terms, you could instead talk about the benefits of the feature that will directly and positively affect a prospective customer. Focusing on a customer’s needs will get their attention.
    • You could make key statements using bulletpoints, which would succinctly convey information while also emphasizing it.

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Keep it simple and easy to read.

 People receive a lot of emails every day and you probably aren’t going to have their undivided attention. Make sure the email is easy for the recipient to scan through quickly. Break the content up into short paragraphs. Stay on point and be clear.Include relevant images to break up the text.

  • If you have an offer that requires a good deal of information, provide a “Read more” link. If they’re interested, they can click that link and be taken to a web page that provides additional information.
  • Start with the most important information at the top of the email.

Create an action-oriented goal.

Your email should entice and prompt the recipients to take some kind of action. However, action does not necessarily mean getting them to buy something immediately. The goal could be getting them to reply to the email or even just getting them to click a link that brings them to your website. While people do manage to sell in their emails and drop people straight onto a credit card page, you will have more success getting people interested in reading more about your offer.

  • Make sure the action goal is something that you can track – like a click, reply or a phone call – through platforms like Google Analytics.
  • It’s important to monitor the effectiveness of your email marketing campaigns, and the only way you can do that is by providing a call-to-action that you can track.

Method 3 : Sending the Email

Send a welcome email and provide an opt-in option.

 Before you start marketing to someone new, you should first send a welcome email. Introduce the company and let them know what to expect from future emails. Provide an opt-in form that allows them to confirm that they want to receive further emails from you. To give them incentive to opt-in, provide an attractive offer in the welcome email.

  • For example, you could offer a free product or discount with their next purchase.
  • An opt-in option can help prevent you from spamming people and get your relationship with that person started on the right foot.
  • Every email you send should also have an obvious unsubscribe link in it. This allows the person to opt-out at any time.

Send a test email first.

 Once you hit “send” on an email, there’s no going back. You can’t make corrections or change any of the content. Before you send an email out to your entire email list, send it to a few key people in your company. Have these people review the email content, confirm that all the links work, proofread the text, make sure the formatting looks right, etc.

  • You will feel a lot more comfortable and confident about sending the final email out to your list if you do a test send first.

Track the effectiveness through analytics.

Most email service providers include free analytics when you use their programs. These analytics provide a great deal of information about the email’s effectiveness, but the three most important metrics are the open rate, click through rate (CTR), and unsubscribes. Knowing this information can help you tweak your content for more successful email marketing in the future.

  • The open rate tells you how effective your subject line was by showing you how many people opened the email and how many people didn’t.
  • CTR shows you how many people heeded the call-to-action, which essentially tells you how successful your content was.
  • Unsubscribe information lets you know when you’ve created ineffective content because it tracks how many people opted-out of receiving future emails from you after seeing the current one.
Email marketing is yet another piece of the puzzle that is how digital marketing works. Companies can use branded emails to communicate with their target audience. Marketing emails are often used as a way to increase brand awareness, establish industry leadership, promote events, and get the word out about special promotions.
The content of your marketing emails will ultimately depend on your campaign goals. Here are just a few examples of the types of email marketing content you might develop to support your digital marketing campaigns:
  • Send a welcome email when new users subscribe to your marketing email list letting them know what they can expect to see from your brand emails.
  • Deliver promotional content about upcoming sales and discounts straight to the consumer’s inbox.
  • Develop a newsletter that goes out to subscribers periodically to deliver the latest content and company updates from your business.
  • Email leads after they have downloaded content from your site to thank them for their interest and even recommend additional relevant content pieces.
  • Suggest additional products or content assets that your leads and customers may be interested based on their browsing and buying behavior.
It’s important to note that email marketing is mainly used not for generating new leads, but rather nurturing leads once they have shown interest. Marketing emails can also be used as part of your customer retention campaigns. In fact, according to eMarketer, 80% of retail professionals report that email marketing is one of the best tactics for driving customer retention.
Like the other tactics mentioned above, email marketing is not used solely by itself. Sure, you might create a monthly newsletter to engage your leads or promote certain sales or discounts through email. However, you can also use email marketing to support some of your other campaign tactics like content marketing and social media.
Let’s say that you want to hold a social media contest as a way to generate new leads and foster some excitement for a new product that your business is launching soon. Email marketing can be used to support this social media campaign. By letting your subscribers know that the contest is happening, you can work to get more people entered into the contest. In addition, each email that you send to leads and customers can include links to your social media pages as a way to drive more traffic to the platform and your contest.
Want to make email marketing a part of your digital marketing campaigns but not sure where to start? 
To get started creating an integrated digital marketing strategy, you’ll want to consider how each of your digital channels can work together toward a common goal. For instance, if your marketing goal is to increase traffic to your website, you might consider just a few of the ways that different digital marketing tactics can support your website marketing:
  • The content marketing that you create on your site like your site pages and blog posts help improve search engine optimization, thus helping you drive more organic traffic back to your website.
  • When you share links to pieces of content on your social media channels, you can work to drive further traffic back to your site. Strategic social messages can even help influence direct conversions once the user arrives at your site.
  • As you develop email marketing content, you can find new ways to lead readers back to the relevant areas of your site. Include calls-to-action throughout the body text and links to specific landing pages that will help guide the reader on to the next step in the buyer’s journey.
This is just one example of how each one of the digital marketing tactics works together to help you achieve one of your digital marketing goals. As you work to build an integrated marketing strategy, it’s important that you ensure that your messaging is consistent across platforms. Whether you’re creating new site pages or firing up a few Twitter posts, you should use the same brand voice and tone to help create a more seamless experience for your target audience.
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@2019 Power By Muskan Gupta