A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
Designing your flyers
Now that you have your strategy and concept for the flyer, you can go ahead with the actual design.
1. Find other flyers you like as inspiration
To get an idea for what’s possible, look at other flyers that are out there. Start collecting flyers when you get them and see what you like and don’t like. Browse existing designs online to see what styles appeal to you. To jump start your inspiration check out
2. Use your design concept as a brief for a freelancer or design contest
Whoop whoop! You now have everything you need for a clear and effective brief. To move ahead with the design process, you can either choose your favorite freelancer to design your flyer for you or start a flyer design contest and get a range of different flyer design ideas from designers around the world.
3. Evaluate the design proposals against your criteria
As the designs start coming in, make sure you’re checking them against your brief and what exactly you’re looking for. Is the branding clear? Does it contain all the pertinent information? Is the hierarchy of the messages correct? Sticking to these objective criteria will help you sort through the designs without getting carried away by some artistic creation that doesn’t actually do what you need it to do.
4. Choose your final design
An effective flyer design attracts the right audience, communicates a clear message and benefit and inspires the audience to take a specific action. You can use a survey as part of your design contest to collect real feedback from people in your target audience. Choose the design that fits your criteria and works best for your audience.