Stunning Corporate Materials to Create Improve Your Brand Image

Your point of customer contacts need to be consistent with your brand. To maximise opportunities and create brand recognition you need a well designed brand package with creative and professional appearance.

Having a strong identity is critical for any business. Differentiate yourself from your competitors by telling a unique story though your brand collateral. Inovic solutions will assist you to promote your business through your flyers, postcards, brochures, print advertisements, stationary or even logo designs.

Whether it’s for an event, product or service promotion, sales sheet, coupon promotion, price sheet or any other purpose our designs will increase the awareness and interest of your potential customers towards your business.

hat do you do when someone hands you a flyer on the street or when you find one hidden among the bills and papers in the mail? Do you read it with eager anticipation? Or do you throw it away without giving it a second glance? Really, when was the last time you got a flyer that you actually paid attention to?

Thinking about what catches your own attention is a great place to start when designing a flyer. A lot of companies get this wrong and their flyers are relegated to the recycling bin. To ensure that your flyers actually make an impact follow our comprehensive guide to flyer design. We’ll take you from strategy and concept right through to printing and distribution.

• Outlining your flyer strategy
• Constructing your flyer design concept
• Designing your flyers
• Printing and distributing your flyers

1. What’s your overall objective for your marketing campaign?

Before you even get to the flyer, the bigger question is: What are you trying to achieve in your business right now? What results are you looking to get from your marketing activities? Are you trying to build awareness of a new brand? Promote the launch of a new product? Increase engagement? Collect leads? You need to isolate your overall objective before determining if a flyer is the right tool to support that objective.

2. What role does this flyer play in your marketing campaign?

Once you have your clear objectives for marketing as a whole, you can set the specific objective for the flyer. Flyers are a low-cost and targeted marketing tool that can be especially effective in promoting a local business or event and driving footfall to a specific location. How will your flyers support your overall marketing objective and fit in with the rest of the activities you’re running? What’s the specific benefit of using flyers versus some other tactic?

3. Who is your target audience?

As with everything you do in marketing, you need to know who you’re speaking to in the first place. This includes demographics—age, gender, location, etc.—as well as psycho-graphics —thoughts, attitudes and behaviors. Are you targeting people who have never heard of you or are you trying to win back past customers? Are you trying to attract customers away from a competitor? Who is the person who will most urgently benefit from what you have to offer?

4. What is the key message?

Now that you have your target audience, what’s the one key message you want them to take away from seeing the flyer? What do you want them to be thinking, feeling or doing? What should they remember about your brand or product? What’s the one benefit or attribute you want them to be associating you with? You may have a lot more information printed on the flyer in the end but you need to be super specific about that one important message.

5. What action do you want them to take as a result of the flyer?

You also want to be super specific about what you want the person to do after reading the flyer. For example, do they need to sign up online or come to the store on a certain date? Even if your objective is driving awareness, you’ll still want to be clear on a specific action that the reader can take as a next step. It may just be visiting your website for more information or following you on social media—just make it super easy for the reader to know what to do next.

6. How and where will the flyer be distributed?

Flyers can be handed out in person on the street, pinned onto bulletin boards or sent through the mail. They can also be distributed electronically. Think about how you’re going to be distributing yours and bear that in mind for the design of the flyer itself. For example, a small flyer posted on a wall somewhere might need to be bigger and bolder to catch people’s attention in the first place, while a flyer handed to someone in person can afford to have more information in a smaller font size.

Constructing your flyer design concept

OK, you’ve got the strategy, but there’s still another step before you start designing! Now you need to get more specific in terms of the style and content of the flyer. Once you do that, the design itself will be easy-peasy.

2. Which brand identity elements need to be highlighted?

Whatever your message on the flyer, you need to make sure the reader knows who it’s coming from. What are the elements of your brand identity that will ensure that people remember who you are and what you do? What absolutely needs to be on the flyer—your logo, your tagline and your website URL? What about the typography—do you have a brand font? Do you have a brand mascot or other imagery that makes you instantly recognizable?

3. What kind of imagery do you want to include?

Speaking of imagery, what kind of style are you going for? High-quality photography can be really effective in drawing people in—do you have your own or are you open to using stock photos? What about other kinds of images? Could it be appropriate to use graphics or icons, or maybe even cartoons or drawings? As before, think about your brand, your industry and your target audience when making these decisions.

4. What copy do you want and in what priority?

Now it’s time to determine the exact text that will be on the flyer. Remember the key message you identified earlier and make sure that it’s clear that this is the primary message. Next, decide what other information needs to be on the flyer and in what order it should appear. Can anything be left out if there isn’t enough space?

5. What’s the call to action?

Within the message hierarchy, you need to be super clear on that call to action that you identified in your strategy. What’s the next step you want people to take and what information do they need—social media profile, website URL, or something else—to be able to take that action? Make it super straightforward so that there’s no guesswork involved.

6. Does the flyer need to be a certain size or shape?

Flyers tend to come in some pretty standard formats—often, they’re A5. Do you want to stick with the standard shape and size or do you want something that stands out? If it’s a luxury product and you have a lot of information to convey, maybe you need more of a brochure format in a large size? Can you think of a creative format that gets people interacting with it—even if it’s just folding and unfolding—or using it after they get it?