At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Let’s look at how to make the most of your logo.
What does a logo do?
Logos do something aside from look pretty, right? Yes! Logos serve many functions.Your logo is a unique identifier which makes your company different from your competitors. A good logo design describes your services and your company in a unique, meaningful and memorable manner.
You want your targeted customers to associate your brand / products / services with your logotype.
A well designed unique and relevant logo design will be timeless, it will stay with you during your company’s life cycle that’s why Appna Trend puts a high attention to create the prefect solutions for you.
A logo makes you stand out from the competition
Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ look like so you can position yourself. Check out how the Cactus Dental logo separates themselves from the sea of cliche tooth taking a feature unique to their geography and turning it into a toothbrush.
Of course, you don’t want to be so unusual that potential customers don’t understand your brand.