Packaging Design

Packaging Designing

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Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product’s personality or function and generating a sale.

There are tens of thousands of different products lining the shelves of the average supermarket. Department stores, mass merchandisers, specialty stores, outlets, and the Internet are all retail marketing sites where products are brought to life and attract consumers through their packaging design. The vastness of consumer choice brings about product competition that, in turn, fosters the need for market distinction and differentiation. In a consumer society, products and the design of their packaging become so intertwined that they are no longer perceived as either separate objects—or, ultimately, objects of necessity. Successful packaging design, in fact, creates desire.

Planning, execution, pricing, placement, promotion, advertising, merchandising, distribution, and sales are all part of the mix of activities involved in moving goods from producer to consumer.

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Creative and Innovative Packaging Design

Packaging Designing and Printing Company in Chandigarh,  Punjab, Himachal, Delhi, India

Our packaging design services include pre-press creative design & prototyping; artwork development, mould & structural design; lithography, pre-flight and trapping activities, resolution and colour rectification, bleed printing, proofing, press and mass production; design re-engineering and refinement. We have the necessary experience and skills to handle high-volume SKU assignments, through well-crafted and judicious mix of intuitive creativity and established metrics. World class Packaging Design Solutions at Indian pricing!

Our Graphic design, 3D-modelling, design finalization/rectification, pre-press, art-work, lithography, post-production, line extension services find application across various industries, e.g.

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Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells In many countries it is fully integrated into government, business, institutional, industrial, and personal use.

Package labeling (American English) or labelling (British English) is any written, electronic, or graphic communication on the package or on a separate but associated label.

Most likely you have experienced this situation before at your local grocery store: you casually turn the corner to walk into the next aisle only to find yourself in a sea of breakfast cereals. Shelves upon shelves of multi-colored cardboard boxes display enlarged images of what contents are inside, accompanied by a familiar cartoon character, celebrity, or sports figure. You probably already have an idea which cereal to put into your cart, but sometimes the other varieties tantalize your eyes or tempt your appetite. Oddly enough, it’s not the food you fell in love with, but rather its packaging!

Advertising agencies work with companies to develop an effective packaging design for each product they sell to consumers. Packaging design involves the design and creation of a product’s container and how it looks to consumers who might purchase it. That is why you typically see a cartoon character on a cereal geared towards children, while adult cereals may have fresh fruit displayed on the box. Not only does packaging design promote a product, it also serves to help protect and prolong the contents as well.

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Packaging Design For Promotion

One of the primary functions of packaging design is that it promotes the contents inside the packaging. Depending on the product, the packaging design can be simple and straight-forward, or colorful and complex. Advertisers want you to see their product first among all the other products like it. The product’s features may be printed on the box, or a nutritional facts label may be available for the consumer to review. Recall walking down that cereal aisle. Which boxes stood out and caught your eyes almost immediately? If you found yourself looking at a cereal box and it evoked some kind of emotion, then the advertisers have succeeded in getting your attention as a consumer. These emotions can either be good (e.g., eating your favorite cereal while watching Saturday morning cartoons) or not good (e.g., this cereal scrapes the roof of your mouth when eaten).

Consider this situation: in 2010, when Dove expanded its personal care products to include men, it launched a series of products under its Dove Men+Care line. To attract its potential new population, Dove moved away from its traditional feminine-inspired designs and adopted a more masculine tone. The straight-lined logo, dark bolded colors, and rugged packaging used for Dove Men+Care products were designed with the male in mind.

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Packaging Design Protecting Products

In addition to making the product look presentable, packaging design should also be practical to ensure that it protects the product as well. This functionality is especially beneficial for items that are liquid or fragile. Before a product is displayed for consumer purchase, it needs to be manufactured and packaged sufficiently well to handle the journey from factory to shelf. Most breakfast cereals are packaged in thin, yet durable, cardboard boxes. Not only can information be easily displayed on the packaging (e.g., promotional, advertising, and nutrition facts), but the boxes can be easily stacked, stored, and shipped to your local grocery store while securing the contents of the product itself.

Sometimes, the packaging design not only protects the product from potential damage, but can also protect the consumer before a purchase is made. During the Tylenol murders of 1982, seven people were killed after taking the pain reliever drug that was secretly laced with a lethal dose of cyanide. Investigators concluded that someone was opening bottles of Tylenol, lacing the capsules with cyanide, and putting them back on the shelf, unbeknownst to the consumer. As a result, Tylenol took immediate action with a nationwide recall of 31 million bottles and a massive public relations campaign. Most importantly, Tylenol redesigned its packaging to include foil seals and new features to let the consumer know if the product has been tampered with. In fact, it was this event that set the standard on how packaging design protects products to this day.

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The way you design your packaging is just as important as the product itself. So, we’re going to discuss four reasons why your packaging design is critical to your product’s success. These reasons include:

Consumer Attraction: How your packaging entices your potential customer and can help convert them into a sale. You want your packaging to make people stop and notice.

Branding: The right colors, logos and design trademarks on your packaging gives you a brand identity. So, this makes you recognizable and familiar to your audience.

Information: Utilize your packaging so that it communicates all the relevant information about your product. Make it so the consumer can find out everything they need to know before they buy the product.

Utility: Brilliantly designed packaging has a functionality of its own. From better shipping to collectible storage, great packaging adds practical value to the product.

Whether you’ve already designed your packaging or you need a designer still, consider these four factors. Each of these reasons contains essential advice to guide your package design.
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We have designed Packaging for the following categories :

 

  • FMCG & Retail (Large & Medium Sized Formats)
  • Electronic Goods Technology Tools Equipments Processed
  • Food & Beverages
  • Medical and Pharmaceutical
  • Cosmetics
  • Chemicals
  • Computer Hardware, Software, Stationery Items & Fragile Products, etc.

Attract Your Consumer and Give A Strong First Impression with Your Packaging

No matter what industry your in, chances are you have competitors. How do you differentiate your product from the competition?

Effective packaging is one of the ways you can stand out from your competition and attract customers. So, if you’re selling in a brick-and-mortar environment, your packaging design is the first thing that a prospective customer will see on the shelf. Your customer may make their first impressions about your product and your company based on the way your packaging looks.

Have you heard the saying, “judge a book by it’s cover?” Although the total value of your product isn’t determined by its presentation, this is the first (and sometimes only) chance you have to win over a customer.

The graphic identity of your packaging must capture the buyer’s attention. Think of your packaging the same way you think about advertising and branding.

Packaging Creates and Demonstrates Brand Identity

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Brand identity connects with consumers on two fronts:

– creating a clear impression of a company and a product to a new customer.

– reminding consumers about the brand and the products offered.

Packaging is one of the key tools in defining and sharing brand identity. The consistent impression you create for your company and product is what makes consumers recognize and remember your product.

Does your package clearly display your company logo? Does it make use of your company colors, fonts and trademarks? If not, it’s time for a redesign. So, with just a glance, your product’s packaging has the power to create a new impact and/or rekindle an old memory.

Packaging Adds Value When It Works (Utility and Practical Applications)

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Packaging Adds Value When It Works (Utility and Practical Applications)

Up until this point, the benefits we’ve discussed focus around marketing. However, your packaging design also needs to be practical and functional. So, if your packaging provides a useful, utilitarian function to the customer, it can be just as valuable as the product itself.

During the production, sale and delivery of your product to the end user, your packaging provides three primary functions:

– Protection: Without a safe housing for your product, it is vulnerable to several environmental hazards. Proper packaging design protects your product until the customer opens it.
– Storage: Before the product is sold, it exists as inventory. Packaging design takes this into account, ensuring your product can efficiently stack, store and ship.
– Transportation: From where the product is sold, to where it is purchased, and to the home of the customer, your packaging is the vessel that sees your product from Point A to Point B.

Your Packaging Communicates All the Information

Not all packaging is designed the same, but this is the one thing they all adhere to. Your product’s packaging needs to be informative.

Tell your user everything they need to know. Put all the answers on the outside, so they learn all about you and your product before they even open the box. So, here’s a few customer questions that your packaging should answer:

  • Who designed this product? Who is the product for?
  • What is the product used for? Does it have any limitations? What knowledge do I need to use this product?
  • Where is the product made? Where can I learn more about the manufacturer and purchase companion products?
  • When is the product supposed to be used? Does it have an expiration date?
  • Why do I need this product? How will it improve the quality of my life? Why should I spend my money on this product?
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@2019 Power By Muskan Gupta