Social Media Marketing

A powerful tool of communication and interference, social media allows Customers to reach their companies where they are, while also categorize their brands ,work and expanding their customer base. If done correctly, social media marketing know in Jalandhar can also increase the productivity of other marketing techniques – including “SEO and SEM” – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill in market . If you are struggling with social media strategy, management, or advertising we can help with Yours opinion what you want with us.

WHAT WE DO
The expert team from Appna Trend offer you the best strategy optimum for your business when it comes to the Social Media Optimization. We have a dedicated team at our back-end who execute online content and marketing optimisation tools for target you want to achive from audience in order to help you the customer or fan base that you wish to pursue. We promise to deliver to you a digital marketing campaign so exquisite; you will feel the change in your digital marketing technology.

HOW WE DO
We use our years of experience bring a complete package of SMO tools and solutions that your business requirement . We work in order to help your business to achieve the best results by fully outcome oriented services of our expert provided from our end. Get an extra mile ahead in your social memo with only Appna Trend.

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How to create a social media marketing strategy

It’s interesting to note that a social media marketing strategy and a social media marketing plan have a lot of crossovers.

You can think of it this way: A strategy is where you’re headed. A plan is how you’ll get there.

One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:

  1. Why do you want to be on social media?
  2. Who is your target audience?
  3. What are you going to share?
  4. Where are you going share?
  5. When are you going share?

To help you create your strategy, I have made a simple social media marketing strategy template. Feel free to use, adapt, or modify it as you see fit (after making a copy of it).

But let’s start with your overall strategy.

1. Why does your business want to be on social media?

The very first question to answer is the Why.

This relates to your social media goals. Are you on social media to promote your products? To drive traffic to your website? Or to serve your customers?

In general, there are the nine social media goals you can have:

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue (by increasing signups or sales)
  5. Boost brand engagement
  6. Build a community around your business
  7. Provide social customer service
  8. Increase mentions in the press
  9. Listen to conversations about your brand

You’ll likely have more than one social media goal, and that’s fine.

Generally, it’s great to focus on just a handful of goals unless you have a team, where different people or groups within the team can take on different goals.

For example, at Buffer, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support.

2. Who is your target audience?

Once you have figured out your Why, the next thing to consider is your target audience.

Understanding your target audience will help you more easily answer the following questions on what, where, and when you are going to share.

For instance, if a travel and lifestyle brand (like Away) knows that its target audience loves to read about new places and travel tips, it could share such content on its social media profile

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As usual, Wikipedia is a disappointment when trying to define social media marketing. It simply says, “Social media marketing is the process of gaining website traffic or attention through social media sites.”

Wow, who would’ve thought, right?

I’d like to take a swing at defining social media marketing myself:

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.

Naturally, however, each platform is different. On one, blog content is the master. On another, video dominates. And on another still, pictures win the day.

That’s why I’m going to show you the differences between the top 12 platforms and how you can leverage each.

As you’ll see, each platform requires a slightly different strategy.

Because here’s the thing: Everyone wants their content to go viral.

But, to do that, the content must be engaging so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.

Otherwise, your social media strategy will fail.

You’ll have no shares, no viral content, and no traffic back to your site

Overview

Even though you hear about the same few social networks all of the time, that doesn’t mean there aren’t any others out there.

Wikipedia alone lists over 200 of them.

This great graphic called “The Conversation Prism” gives a good overview.

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Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”.

As a social media marketer, this makes me very excited. What doesn’t make me excited is how many businesses are still trying to market on social media without a documentedstrategy. In this post, you will learn the seven steps your business must take to create an effective social media marketing strategy.

Step 1: Audit Your Current Social Presence

“Know thyself. Know the customer. Innovate.” – Beth Comstock

Before you strategize about where you are headed, take a quick look at where you are. A few areas to consider when auditing your business’s social media presence are:

  • Which networks are you currently active on
  • Are your networks optimized (photo and cover images, bio, URL, etc.)
  • Which networks are currently bringing you the most value
  • How do your profiles compare to your competitors’ profiles

We offer a total online presence audit that includes a deep analysis of your social media, content, SEO, and web structure with a presentation of key priorities and recommended plan – Check out our Total Online Presence Audit.

Step 2: Document Who Your Ideal Customer Is

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

You will want to get as specific as possible with this part. For example, if you identified your target market as parents it would be ok. However, if you identify your ideal customer as a parent that lives in the United States, is between 30 and 50 years of age, earns over $70,000, primarily uses Facebook and has an interest in outdoor activities you will have much more success.

Even the best marketers will fail if they are marketing to the wrong audience. Answer the following questions to help you come up with a highly focused buyer persona:

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points (that your business can solve)
  • Most Used Social Network

Step 3: Create A Social Media Mission Statement

“What makes you weird, makes you unique and therefore makes you stand out.” – Dan Schawbel

Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement.

An example mission statement might be “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” Once you have this statement documented, it will make it simple for you to decide what to share and create.

If it doesn’t align with your mission statement, forget about it. Businesses that post randomly without a guiding mission will fail. People follow experts, not generalists.

Step 4: Identify Key Success Metrics

“If you cannot measure it you cannot improve it.” – Lord Kelvin

How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. Afterall, it is hard to rationalize spending time and money on something that isn’t improving the bottom line.

A few metrics to consider measuring are:

  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Sentiment
  • Total Shares

    Step 5: Create and Curate Engaging Content

    “Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

    Sadly, many businesses jump straight to this step. Hopefully, this post has made it clear that there are several vital steps that you must take before you start creating and curating engaging content to share on your social media channels.

    Let’s now discuss the fun part, posting to social media. You know who your ideal customer is and you used that information to create your social media mission statement. Armed with this information it should be easy for you to begin creating and curating content. So, what exactly is considered content? Here are a few examples of content you could create:

    • Images
    • Videos
    • Blog Posts
    • Company News
    • Infographics
    • eBooks
    • Interviews

    The list of content ideas goes on and on, but make sure you focus only on forms of content that align with your mission statement, as well as your skill set. Content is what fuels social

    media, so it is crucial that you consider creating high quality, engaging content as a top priority.

    I strongly recommend that you create a content calendar that outlines how often you will post to each network, which topics you will share and when you will share them.

    Step 6: Invest In a Social Media Management Tool

    “We live in times in which ordinary people can do amazing things using the right tools”

    Most marketers have a secret, they leverage tools to boost their productivity. Ok, maybe it isn’t a secret, but without tools, marketers would face constant burnout (many do even with tools). When it comes to social media, having a social media management tool allows you to scale your efforts with ease.

    One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. Remember that content calendar you created? Make sure your scheduled posts in your social media management tool align with your content calendar.

    Step 7: Track, Analyze, Optimize

    “If you torture the data long enough, it will confess to anything.” – Ronald Coase

    This may be the most important step when it comes to succeeding on social media. Even the

    best social media marketers rely on trial and error. It might seem basic, but tracking your results, analyzing the data and then making tweaks to optimize them is crucial.

    Each previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts. Let the data drive you. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down.

    A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary. So get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.

Most brands today are using social media marketing to support their digital marketing campaigns and drive more traffic to their website. Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.

One of the biggest appeals of social media marketing is that it allows businesses to reach a wider audience online. For example, 79% of American internet users are active on Facebook. If your business is not trying to reach and engage these consumers on the social platform, then you are certainly missing out on an important opportunity to reach new leads.

Social media not only works as its own tactic, but it can also support all of your other digital marketing efforts. For instance, if your brand develops an informative eBook that speaks to your target audience’s pain points, you can use social media to promote the eBook and drive traffic to the landing page for the download. You can then re-purpose pieces of the eBook for future social media posts as a way to generate further interest for the content piece.

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@2019 Power By Muskan Gupta