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The fact is,  It doesn’t matter how much time you put into creating your videos; if you are not marketing & promoting your videos, your work will never be seen by the majority of your target audience. It’s like throwing a big party without letting anyone knows.

And this is the time to change it and become one of the YouTuber who is seen by everyone.

YouTube video promotion is an art which anyone can learn… with a little discipline.

In this guide, I have shared strategies and techniques that you can follow to market & promote your YouTube videos.

These tips are tested, proven, and work for videos from almost every niche. Think of this post as a checklist that you need to follow once you are done producing your videos.

Best ways to promote YouTube videos:

  1. Video Title (Optimize it for more clicks)
  2. Video Tags – Utilize the 500 characters limit
  3. Use a good thumbnail
  4. Use Intro and outro video for Branding
  5. Promote videos on Social media channels
  6. Start a blog for YouTube channel
  7. Use YouTube Playlist
  8. Use Call to action
  9. Interview Influencers In Your Niche
  10. YouTube’s Creator Academy
  11. Share your latest video with your YouTube community
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You can make the most informative and entertaining video on YouTube, but that alone won’t guarantee you an audience of potential customers. You’ll still need to promote your video in as many ways as possible to help spread the word about your startup.

Here are some of the most successful tactics for promoting a new YouTube video:

1. Promote it on your company blog.
Your company blog is the perfect place to promote your video to your loyal customer base. Talk up each new video in its own blog post, linking to it or even embedding it in the post.

2. Tell your email list.
When you upload a new video to YouTube, send a message and link to your entire email list. If you send out a periodic email newsletter, mention your new videos in it, too.

3. Connect to social media.
Mention your new videos in your tweets and status updates, and link to or embed them in the messages. Facebook, for instance, lets you embed YouTube videos in your status updates. Just paste the URL into the status update and Facebook will put the video in your News feed. Twitter doesn’t let you embed videos, but you can link to them from your tweets. And on Pinterest, you can “pin” YouTube videos to your virtual pinboards.

You also can promote your videos on social bookmarking and news sites such as Reddit and StumbleUpon. When you post a link to your video on these sites, you can broaden the viewership beyond your existing customers and social media followers. Note, however, that self-promotion is often frowned upon on many of these sites, so do so as sparingly and subtly as you can.

4. Do some old-fashioned public relations.
While most companies focus their promotional efforts on the web, you shouldn’t neglect traditional public relations. This means issuing a press release when you’ve uploaded a new or particularly important video, and also picking up the phone or sending emails to target specific news outlets, such as your industry’s trade groups, publications and blogs. Make sure you include a video link in your press release to help online news sources link directly from their coverage to your video on YouTube.

5. Advertise on YouTube.
If you can afford it, you can advertise your videos on YouTube, using parent company Google’s AdWords for Video program. Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. TrueView ads are pay-per-click (PPC) ads, just like traditional AdWords text ads. So, you pay only when someone clicks your ad.

Start by logging into your Google AdWords account and linking it to your YouTube account. Set a daily budget for the maximum you’re willing to spend. Then, select a video to display in your ad and choose the type of ad you want to run.

Google offers four types of TrueView ads. In-search ads appear at the top of the search results page when users search for the keywords you select. In-display ads appear in the related videos section on the viewing pages for similar videos. In-stream ads are short video messages that play at the beginning or end of other videos. And in-slate ads are commercials that play before or in the middle of longer videos.

In-search ads are the best choice for many companies because most YouTube videos are found through searches. So, just like your website, you want your video showing up on search results pages.

The next step requires you to set a maximum cost per view (CPV). This is the maximum amount you’re willing to pay for each click. You can start with just $1 per day but what you spend is really dependent on your budget. You then choose how to target your ad — through demographics and interests or via keywords. Keyword targeting is often best for in-search ads.

Once your campaign is up and running, you can use the AdWords Dashboard to measure the performance of your ads — including but not limited to number of views. Depending on the results, you may need to tweak your strategy and possibly create new ads.

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Google owns YouTube. Therefore you advertise on YouTube using the Google AdWords network. As with any other type of Google AdWords campaign, the price of YouTube ads involves you bidding for ad placement. Therefore it is impossible to say how much YouTube ads cost definitively.

We have previously looked at YouTube ads from the YouTubers’ point of view in How To Make Money On YouTube. This post focuses on YouTube from an advertiser’s point of view.

  • YouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.
  • The average cost of reaching 100,000 viewers is around $20.000.

Why Would You Advertise on YouTube?

YouTube has a huge following – indeed it enjoys more than 1.5 million logged-in monthly users. They watch YouTube on mobile devices for more than one hour a day on average. With the current popularity of Smart T.V.s, there has also been a rapid rise in watching YouTube on television sets.

It is also hard to ignore the fact that the YouTube search engine is second only to Google when it comes to search use.

With the power of Google AdWords behind it, it should be no surprise that YouTube is now a favorite medium for advertisers worldwide.

The only difficulty from a budgeting perspective is that there is no explicit price rate for YouTube ads cost. However, this is not any different from many other types of online advertising. The general rule online seems to be that you bid for advertising space and the highest bidder is typically accepted.

Ad Formats to Consider

YouTube offers a variety of ad formats. These include:

  • Display ads – these appear to the right of the feature video, above the video suggestions list – on the desktop platform only.
  • Overlay ads – these are semi-transparent overlay ads that appear on the lower 20% of your video – on the desktop platform only. These can be either image or text ads
  • Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video which a viewer can skip after 5 seconds
  • Non-skippable video ads – these are video ads that viewers must watch before they can view the main video. There is an extended version, with 30-second ads, but YouTube is about to phase these out due to their unpopularity. Non-skippable videos are more typically 15-20 seconds in length.
  • Bumper ads – these are non-skippable videos up to 6 seconds which a viewer must watch before seeing the main video
  • Sponsored Cards – these provide content relevant to the video, for example, products featured in the main video

The video ads are sometimes called TrueView video ads. YouTube has simplified their ad naming recently. They have split their ad types into TrueView in-stream ads and TrueView video discovery ads.

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The in-stream ads are those that appear as part of videos, i.e., the skippable and non-skippable video ads, and bumper ads. The video discovery ads, as the name suggests, are those ads that you use to help people discover your videos, mainly display and overlay ads.

In simple terms, you pay for a TrueView in-stream ad when somebody watches at least 30 seconds of your ad (unless it is shorter). You pay for a TrueView video discovery ad when somebody clicks on your ad thumbnail.

By far the most popular ad is the Skippable video ad. While non-skippable ads may sound lucrative to advertisers, they are unpopular with users.

Display Ads

Display ads can be less popular with advertisers because they do not encroach on the videos people watch. However, they can still generate positive results for your advertising campaign. As I referred to above, YouTube contains the world’s second largest search engine. This means these ads can act as an alternative to advertising on Google if you operate in a competitive niche.

If you promote a video here, you could end up paying a rate as low as 3 cents per view.

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@2019 Power By Muskan Gupta